Video testimonial software
for collecting customer videos.
Ask customers to record their testimonials on video, audio, screen share, or text.
No downloads, installs, or registrations required.
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Video testimonial software, explained.
What is video testimonial software?
You probably know how important it is to gather and display social proof in the form of testimonials on your website. Gathering those testimonials—especially video testimonials—can be tricky.
That's where video testimonial software can help. You can use it to make it easy for your customers to record themselves on video sharing their testimonial for your product in their own, real words.
A dedicated tool for collecting video testimonials should offer all the specific features you'd need to record customer quotes at scale, asynchronously, without the need to live meetings with each and every customer.
Examples where video testimonial software can be used
There are several opportunities to gather highly valuable video testimonials from customers. Here are a few examples where you might insert your video testimonial tool into your workflows:
After a successful purchase
Immediately (or soon after) a customer purchases your product is the perfect time to ask them for a testimonial. They're already excited about using and getting value from your product. Ask for their testimonial while it's fresh in their mind!
On customers' 1-year anniversary
Has your customer been subscribed to your service for a while? Celebrate their 1-year anniversay of being a customer by asking them what they love so much and how much value they've received in the past year.
When you're highlighting key features of your product on your website, it helps to support those pages with video testimonials from customers talking about how they use (and love!) the very feature you're highlighting.
These days, hiring is more competitive than ever. Boost your recruitment process with real testimonials from your employees about how wonderful it is to work at your company.
Video testimonial software buyer's guide
When you need to collect video testimonials from customers, you'll need a dedicated tool for sustaining this marketing strategy as your customer-base grows. This quick guide to purchasing video testimonial software can help.
1. Does it enable inbound video submissions?
Gathering video testimonials is all about letting customers submit videos easily. This tool should facilitate that with as little friction as possible.
2. What about audio-only messages?
Some customers aren't comfortable responding on video. Audio-only testimonials (with transcriptions) can be just as useful. Your testimonial software should offer customers the option to record and speak their testimonial using only their microphone.
3. Can customers write text testimonials too?
Some customers are more comfortable writing and self-editing before submitting their testimonial quote to you. Offering the ability to respond with formatted text makes this easy.
4. Will customers need to install any software in order to submit their testimonial?
This is key. Video testimonial software fails to solve your problem if customers have a hard time recording and sending their message. The ideal is to be able to send customers a link and they can instantly respond without needing to download, install or sign up for new software.
collecting video testimonials
Customers can record testimonials with their camera, screen, mic, or text.
Offer customers an easy way to record their testimonial using their web cam or their camera plus screen (they can show how they use your product!).
Is the customer camera shy? You can offer them the option to record audio-only or just write their testimonial using the text editor.
Send personalized videos to ask your customer for a testimonial
Send a personalized video in an email to ask your customer for their testimonial.
Compose and send video emails from ZipMessage or paste your message (with image and call-to-action) into Gmail or any other email tool.
Embed video testimonial forms
on your website.
With ZipMessage, you can embed a video intake form on your website, making it easy for customers to submit their video testimonial from any page on your website—such as the purchase-success page.
ZipMessage embeds work on all major website platforms! Just copy and paste the embed code and you're good to go!
Personalized URLs for customers.
ZipMessage gives you your own URL as the basis for every link you share with customers.
Personalize your ZipMessage link with your own name or brand name, like zipmessage.com/your-name.
You can even append your customer's name to the end the of the link you send them, to make it more personalized and increase the likelihood of their response.
Automatically transcribe video testimonials.
Video testimonials can be useful in both video and text formats. So you'll need to have them transcribed!
Luckly, ZipMessage automatically transcribes your recordings to streamline your video testimonial recording process even further.
Continue conversations with customers asynchronously
A customer's testimonial video shouldn't be "one-and-done". Continue your conversation with each customer asynchronously by recording and sending replies.
ZipMessage threads your conversation all on one page, making it easy and effective to engage with customers without needing to book live calls.
“We switched to ZipMessage and I'm really glad we did. Posting videos back-and-forth is so helpful for clarifying a point.”
Justin Jackson, co-founder, Transistor.fm
ZipMessage features designed
for conversations with customers.
Video messaging made simple. And conversational.
Threaded replies, all on one
Face, voice, screen, text.
Record in the browser with full fidelity.
Nothing to download or install.
Public or private
Share with anyone, go public
or keep it private.
Compose video messages via email.
Send from any email client.
“ZipMessage has become one of my favorite tools. My clients love it too. Instead of packing our calendars with Zoom calls we just press record. Absolute game changer.”
Jason Resnick, Founder of NurtureKit.co
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Video messaging software
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