Sales engagement software for sending personalized video messages.

Send and receive personalized video messages with sales prospects without asking for appointments.

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Andrew Monaghan

“ZipMessage is part of my every-day life. Not every meeting needs to be on Zoom! ZipMessage lets me go async with the full power of video.”

Andrew Monaghan, Founder, Unstoppable.Do

Sales engagement software, explained.

What is sales engagement software?

You might be familiar with sales CRM (customer relationship management) tools. Sales engagement software works together with these to enable personalized messaging with sales prospects and customers.

Sure, you could rely on email or calendar booking for appointments. But these days, video messaging is a much more personalized way to engage in sales conversations. And asking for appointments is a high barrier to receiving a response.

ZipMessage offers the unique ability to send personalized video messages asynchronously, and receive video, audio, or text responses back from your sales prospects without them needing to install or sign up for any special software.

Examples where sales engagement software can be used

There are several points in the sales process where leveraging a sales engagement tool can help spark conversations or move prospects closer to a buying decision. Here are the most common examples where video messaging can help engage sales prospects:

Personalized video outreach

Response rates on cold outreach messages continue to plummet as more and more people are marketing them as spam. But if you record and send a personalized video, this can cut through the noise and increase the likelihood of watching and responding to your outreach.

Getting responses asynchronously

Reduce barriers to getting responses and let your prospects reply back to you simply by clicking a link, pressing record and send. Offer them the option to record video, audio-only or write text without needing to install anything or book a meeting.

Inbound sales inquiries

Offering your visitors the ability for record and submit a video using their camera or sharing their screen can greatly improve the quality of your inbound leads. Plus, it makes it easier for your sales team to pre-qualify leads before moving to the next step in your sales process.

Asynchronous follow up messages

After initial contact or a sales meeting, it's all about your sales followup cadence. Doing this asynchronously—with video followup messages—reduces the need for following appointment bookings, while keeping your relationship warm.

Sales engagement software buyer's guide

When it's time to refresh your sales tool stack, our quick guide to choosing the right sales engagement software for you needs might help. Here are a few key considerations to keep in mind:

1. Can you easily send video messages via email?

Recording and sending a video message to a prospect should be as simple as sending an email. Your sales engagement tool should make this easy and enable you to include a thumbnail image and call-to-action button directly in the email to increase click and response rates.

2. Can sales conversations happen asynchronously?

Your sales engagement software should enable back-and-forth responses so that all stakeholders can see and follow the conversation all one page. It should allow you to hold your sales followups asynchronously to reduce the need for booking additional calendar appointments.

3. Can you take inbound sales inquiries—with video?

Your sales process doesn't have to be one-directional. You can offer a way for visitors and prospects to send you their inquiries with the full power of video or audio, all before setting a sales meeting. Your sales engagement tool should be able to accept inbound video submissions from anyone who visits your website.

4. Will prospects need to install any software in order to respond?

This is key. Your sales prospects won't engage with you if there's too much friction in their ability to respond to your outreach. Your sales engagement software should make it as easy as clicking a link to respond and engage in a sales conversation.

5. Can recordings be automatically transcribed?

When you're managing many sales conversations at once, it can be easier to read and skim than watch every recording in full. That's where transcriptions of your video messages come in handy. Read or watch at 2x speed to streamline your sales process.

ZipMessage for sales engagement with video

Compose an email

Compose & send video messages via email

Send a personalized video in an email and see much higher engagement than if you send a text-only email.

Compose and send from ZipMessage or paste your message (with image and call-to-action) into Gmail or any other email tool.

Record your screen, camera, or microphone

Record outreach messages on video, audio, screen or text.

You and your prospects can record and exchange messages using their microphone, web cam, or screen record.

Nothing for the other person to download or install. Just click, record and send straight from the browser (or reply-via-email).

Personalized URL intake pages

Personalized URLs with your name or brand.

Every link you send can be branded with your name or brand in the URL. Plus append your prospect's name in the URL to increase click-rates.

Personalize your ZipMessage link with your name or company name, like zipmessage.com/your-company.

Reserve your ZipMessage URL today

Embed sales intake forms on your website.

With ZipMessage, you can embed video/audio intake forms directly on your own website. This is great for taking inbound sales inquiries and offering visitors the ability to record videos to start a sales conversation—all from your own website on your own domain.

ZipMessage embeds work on all major website platforms! Just copy and paste the embed code and you're good to go!

Automatically transcribe messages

Every recording from you or your sales prospects on ZipMessage can be automatically transcribed to make it easy to read and scan. It also helps when searching through your sales conversations for phrases that were said.

Jessica Malnik

“I use ZipMessage for biz dev and other messaging. I love the personalization features. Those tiny details go a long way!”

Jessica Malnik, Consultant

ZipMessage features designed for engaging customers.

Video messaging made simple. And conversational.

Conversation pages

Threaded replies, all on one shareable page.

Branded link URL
Embed on your website
Automatic transcriptions

Intake forms

Share your link or embed on your website
Reserve your branded link

Send us a messagezipmessage.com/bluthcompanyzipmessage.com/bluthcompany
Zapier integration
Slack integration
Webhooks & REST API

Face, voice, screen, text.

Record in the browser with full fidelity. Nothing to download or install.

Message templates
Export stitched recordings
Icons/photo Custom camera backgrounds

Public or private

Share with anyone, go public or keep it private.

PublicPrivateAnyone with the link can view.Only those I invite can access.
Text & attachments
Multi-speed playback
Followup reminders

Email composer

Compose video messages via email. Send from any email client.

Jason Resnick

“ZipMessage has become one of my favorite tools. My clients love it too. Instead of packing our calendars with Zoom calls we just press record. Absolute game changer.”

Jason Resnick, Founder of NurtureKit.co

Engage sales prospects with video messages using ZipMessage.

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